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People just don’t appreciate, any more, all the uses for sports bottles and travel cups. Being the nice person I am, I’ve started a list of some possible applications. Help me out if you can by adding any you come up with:read more »

From my somewhat limited, but growing daily, knowledge of mobile marketing, it is a fascinating vehicle for two-way communication with customers or potential customers. Mobile marketing is one area where the United States is behind our counterparts in Europe and Asia. But it appears that’s about to change pretty quickly.read more »

The most often asked question on first calls is, “What all do you sell?”.

I typically tell them it is a little difficult to describe “everything” we sell. Here’s a list of items I’m searching for presently for clients:read more »

If you were an alien visiting our recent promotional products industry mega-tradeshow in Las Vegas, you would have thought the only way to make it in business now is to have your own QR Code.

They look like this, if you aren’t familiar with them:

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There’s an old adage that says the best word to use in advertising is “Free”. That’s quite likely true, but I’ll be a good second runner-up is “New”.

What’s “new” in the promotional products is always huge, and obviously most so at the beginning of the year when the far majority of new products are introduced. There’s a big trade show in Las Vegas where the new products are rolled-out, and similar shows in Orlando and Dallas early in the year.
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Aha, you might first think I haven’t updated my blog since the 1990’s but that’s not true! Our clients really are loosening the financial purse strings now, we did have to hire some part-time help recently and our forecasting shows things will continue to improve for the foreseeable future!
You know what else? I’m talking to other people in the media and related businesses and they say they’re seeing similar trends. So what’s up with that?read more »

I’m jumping on this “$#*!” My Dad Says bandwagon but with a twist.
Ever wonder what dogs would say if they could talk? Well I’ve been fortunate enough, after an unfortunate UFO incident, to be able to interpret K9 dialect. No I haven’t lost my mind but yes I am joking. Anyway, so here’s “Crap My Dog Says”:read more »

There’s a lot of commonly used terms in business that are meant, I believe, to cover or distort the truth. So for those of you who are naïve about these things, I’m going to provide you some translations here:

When an investment advisor tells you, “My client only invests in safe places like government bonds”. They mean, “I’m not taking the blame if my client loses their butt in an investment, so I just put them in bonds to cover my butt while collecting fees”:read more »

Overall I’m a fairly positive person. It would be hard to succeed in sales without being so. But I am so tired of hearing about “the economy”: unemployment is up, the national deficit is astronomical, investors are not investing, the economy shows no growth, the sky is falling, etc. read more »