I recently had a local client that is a manufacturer contact me about some uniform shirts for their employees. They had been using one of the national uniform services but felt the cost of those was getting out of control.
This particular company, believe it or not in this economy, is experiencing substantial growth in their business. One of those “we can’t keep up with it all” type situations. They manufacture private label food products.
Due to the tremendous growth in their business they’ve added many employees recently.
After discussing their situation with them we recommended an “easy care” shirt that is a polyester and cotton blend. It is wrinkle and stain resistant which we thought would be best for obvious reasons (factory workers, food products). In addition the client decided that different departments or job duties would have different color shirts so it would be easy to recognize to which department they belonged, or who was a supervisor for instance.
The shirts were delivered a couple weeks ago. I met with the client today and she told me that the staff LOVED the shirts (they were fairly colorful) and it made the appearance of the whole facility look so much better. Even the receptionist asked if I was responsible for all those colorful shirts the production staff was wearing.
A lot of companies have cut back on apparel purchases for their employees as budgets have tightened. But after seeing and hearing about what these shirts, which were under $20 each, did for this company, I seriously wonder how smart that is. Maybe your company could use a little morale boost with some nice shirts or other apparel? It is pretty inexpensive advertising too!
What do you think?